Cam Mitchell.
Executive Creative Director.

I have over 30 years of experience in Advertising and Design, working on local and international brands across numerous categories.

With deep experience in automotive and retail communications, I have worked in-house to launch cars for an iconic Australian brand, turned global assets into compelling local comms for one of the world’s most recognised automotive brands and helped creatively guide Australia’s most trusted retailer through a digital transformation process before, during and after the pandemic.

I believe in building brands while achieving business goals through the careful creation and protection of signature brand assets. These assets must resonate truthfully and consistently with real customers in every relevant channel. In other words, be distinctive and be yourself.

But, it’s not all about commercial imperatives.

I am equally as inspired and motivated by the liberating freedom of creative expression as I am by the insatiable needs of business. I am a curious, expressive creator of art for its own sake and play music, draw, write, photograph, paint and build custom motorcycles in my spare time. I believe this is important because ideas rarely arrive fully formed and often need room to breathe on their own terms if that little bit of magic is to find its way into the end result,